Top Selling Indian Grocery Items in the USA

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The Indian grocery market in the USA has seen remarkable growth in recent years, driven by the increasing popularity of Indian cuisine and the rising number of Indian immigrants. From spices that add vibrant flavors to dishes, to staples that are essential in every Indian household, the demand for authentic Indian groceries has surged. Here, we identify the best selling Indian grocery items for your shopping list based on data from top Indian grocery stores in the USA that have captured the American market and continue to thrive. You can also find out where to buy best Indian grocery store near you or online to stock up these must have Indian grocery items for your pantry.

1. Basmati Rice

Basmati rice is a premium long-grain rice variety that is cherished for its distinct aroma and fluffy texture. It is a staple in Indian households and is used in a variety of dishes, such as biryani, pulao, and fried rice. In the USA, brands like Tilda, Royal, and Daawat dominate the shelves of Indian grocery stores. The popularity of Basmati rice can be attributed to its versatility and health benefits, including being low in fat and gluten-free.

2. Lentils (Dal)

Lentils, commonly known as dal, are a crucial part of the Indian diet. They are packed with protein, fiber, and essential nutrients, making them a favorite among health-conscious consumers. The most popular varieties in the USA include Toor Dal (split pigeon peas), Masoor Dal (red lentils), and Moong Dal (green gram). These are often used to prepare hearty soups, stews, and side dishes. Brands like Swad, Laxmi, and Deep, Aara are widely available and trusted by consumers.

3. Spices

Indian cuisine is synonymous with a rich array of spices that bring unique flavors and aromas to dishes. In the USA, spices like turmeric, cumin, coriander, garam masala, and cardamom are top sellers. These spices are not only used in traditional Indian recipes but have also found their way into mainstream American cooking. The demand for packaged and pure spices has led to the success of brands such as MDH, Everest, and Badshah.

4. Flours

Flour is a fundamental ingredient in many Indian recipes, from bread to desserts. Atta (whole wheat flour) and Besan (gram flour) are particularly popular. Atta is used to make rotis, chapatis, and parathas, while Besan is used in a variety of snacks like pakoras and sweets such as laddoos. The availability of high-quality flours from brands like Aashirvaad, Sujata, and Golden Temple has made it easier for consumers to prepare authentic Indian dishes at home.

5. Pickles (Achaar)

Indian pickles, or achaar, are known for their tangy, spicy, and often pungent flavors. These pickles are made from various fruits and vegetables, including mango, lime, and chili, preserved in oil and spices. They serve as a flavorful accompaniment to meals. Brands such as Mother’s Recipe, Priya, and Pachranga have become household names in the USA, offering a taste of home to Indian expatriates and introducing new flavors to American palates.

6. Ready-to-Eat Meals

The fast-paced lifestyle in the USA has led to an increased demand for convenient meal options. Ready-to-eat Indian meals, which require minimal preparation, have become extremely popular. These meals range from curries like paneer tikka masala and butter chicken to biryanis and daals. Brands like MTR, Tasty Bite, Gits and Haldiram’s have capitalized on this trend by providing high-quality, delicious options that maintain the authenticity of Indian flavors.

7. Snacks

Indian snacks (popularly known as chakhna in hindi) are diverse and offer a wide range of flavors and textures. Some of the most popular snacks include samosas, chakli, sev, and namkeens. These snacks are enjoyed by people of all ages and are perfect for any occasion. Haldiram’s, Bikaji, and Kurkure are leading brands in the USA, known for their tasty and high-quality snack offerings. Many spicy snacks also go well with chai, beer or any other type of alcohol.

8. Chutneys and Sauces

Chutneys and sauces are essential condiments in Indian cuisine, adding an extra layer of flavor to dishes. Mint chutney, tamarind chutney, and various chili sauces are commonly used. These condiments are now widely available in the USA, thanks to brands like Swad, Nirav, and Maggi. Their convenience and versatility make them popular not only among Indians but also with anyone who enjoys bold flavors.

9. Ghee

Ghee, or clarified butter, is a staple in Indian cooking. It is prized for its rich flavor and numerous health benefits, such as aiding digestion and being rich in vitamins. In the USA, ghee is used not only in Indian recipes but also as a healthy alternative to regular butter and oils in various dishes. Popular brands include Ancient Organics, Pure Indian Foods, and Amul.

10. Tea

Tea, especially chai, holds a special place in Indian culture. It is a daily ritual for many, providing comfort and energy. The demand for authentic Indian tea blends has grown significantly in the USA. Brands like Tata Tea, Wagh Bakri, and Brooke Bond offer a variety of teas, including Assam, Darjeeling, and masala chai, catering to both traditional and new tea enthusiasts.


The rise in popularity of Indian cuisine in the USA has led to a thriving market for Indian grocery items. From essential staples like rice and lentils to the flavorful spices and ready-to-eat meals, these products have found their way into American homes. The success of these items can be attributed to their quality, authenticity, and the growing appreciation for diverse culinary experiences. As more people discover the richness of Indian cuisine, the demand for these top-selling Indian grocery items is likely to continue its upward trajectory. If you want to stock up on any of these grocery items, try searching for an Indian grocery store near me for a visit to a physical store in your neighborhood or click to go to an online Indian store for home delivery anywhere in the USA for anything in your Indian grocery shopping list. In many areas with significant Indian population, even Costco, BJs and Target are selling some of these popular Indian grocery items.

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